Innovation
"Do Not Imitate Others." The mandate of our company founder Soichiro Honda to create new and original technology for our customers echoes in the minds and hearts of everyone at Honda. As a result, we constantly challenge ourselves to seek out new initiatives and technologies that keep Honda at the forefront of innovation.
As an organization dedicated to the advancement of mobility, we have always targeted leading-edge technologies. From our racing spirit and our commitment to safety, to our dedication to environmental leadership and the advanced potential of the HondaJet™ and our ASIMO humanoid robot, it is our mission to develop forward-thinking technologies that bring new value to the lives of people.
Our most innovative dreams have infinite possibilities.