Honda Division Sets All-Time Record Sales Pace in July

American Honda Posts 2nd Best Month Ever

8/5/2000 7:33:17 PM

A new all-time record sales month for Honda cars and light trucks pushed American Honda total sales to a new record for July, according to sales figures released today by American Honda Motor Co., Inc.

Driven by strong Honda and Acura sales, American Honda July sales rose 11.6 percent to 107,486 during July, narrowly missing setting a new all-time high for the company. Year-to-date American Honda sales of 683,878 are 10.3 percent ahead of 1999's all-time record pace. "The doldrums of summer haven't dampened the demand for our cars and trucks," said Dick Colliver, American Honda executive vice president. "Confidence in the economy still remains strong and continues to drive consumer demand for big-ticket items."

Honda division's new all-time one-month record of 95,853, up 11.5 percent, was boosted by record sales of the popular Civic, Odyssey and CR-V models. CR-V sales set a new all-time record of 11,948, up 15.8 percent over last July, while Odyssey and Civic rose to 9,321 and 32,111, up 85.7 percent and 5.9 percent respectively.

Record sales of the TL luxury sedan at 5,145, up 24.4 percent, and strong sales of the all-new CL luxury coupe of 2,627, up 51.2 percent, pushed Acura Division July sales up 12.6 percent to 11,633. Year-to-date Acura sales of 79,351 are 18.4 percent ahead of '99.

* Year-to-year sales percentages are based on Daily Selling Rate (number of selling days in a month)

                   AMERICAN HONDA VEHICLE SALES FOR JULY, 2000
 
                              Month-to-Date              Year-to-Date
                         July     July     DSR**    July      July    DSR**
                         2000     1999    % Chg.    2000      1999    % Chg.
 
    AMERICAN HONDA
     TTL               107,486   100,135   11.6%   683,878   620,227  10.3%
     Total Car Sales    83,765    81,728    6.6%   521,593   502,896   3.7%
     Total Truck
      Sales             23,721    18,407   34.0%   162,285   117,331  38.3%
    IMPORT CAR SALES    16,209    15,452    9.1%    96,115    89,223   7.7%
     Honda Division     12,351    10,901   17.8%    70,451    64,832   8.7%
     Acura Division      3,858     4,551  -11.8%    25,664    24,391   5.2%
    IMPORT TRUCK SALES  11,951    10,828   14.8%    73,407    71,177   3.1%
     Honda Division     11,948    10,743   15.7%    73,218    70,832   3.4%
     Acura Division          3        85  -96.3%       189       345 -45.2%
    DOMESTIC CAR
     SALES *            67,556    66,276    6.0%   425,478   413,673   2.9%
     Honda Division     59,784    60,169    3.3%   371,980   371,384   0.2%
     Acura Division      7,772     6,107   32.4%    53,498    42,289  26.5%
    DOMESTIC TRUCK
     SALES *
     Honda Division     11,770     7,579   61.5%    88,878    46,154  92.6%
 
    MODEL BREAKOUTS BY DIVISION
    Honda Division
     Total              95,853    89,392   11.5%   604,527   553,202  9.3%
     Accord *           38,282    38,367    3.8%   230,902   238,297  -3.1%
     Civic *            32,111    31,527    5.9%   199,685   190,254   5.0%
     Prelude               975     1,172  -13.5%     5,699     7,610 -25.1%
     S2000                 413                       4,243
     del Sol                           0                           1
     EV-Plus                 0         4                 2        54 -96.3%
     Insight               354                       1,900
     Odyssey *           9,321     5,220   85.7%    76,038    31,928 138.2%
     Passport *          2,449     2,368    7.6%    12,855    14,354 -10.4%
     CR-V               11,948    10,734   15.8%    73,203    70,704   3.5%
    *Domestic
     Vehicle Ttl        71,554    67,748    9.8%   460,858   417,538  10.4%
      Accord            29,262    30,187    0.8%   184,493   183,543   0.5%
      Civic             30,522    29,982    5.9%   187,487   187,841  -0.2%
      Passport           2,449     2,368    7.6%    12,855    14,354 -10.4%
      Odyssey            9,321     5,211   86.0%    76,023    31,800 139.1%
    Acura Division
     Total              11,633    10,743   12.6%    79,351    67,025  18.4%
     Integra             2,577     3,023  -11.3%    16,919    16,766   0.9%
     CL *                2,627     1,807   51.2%    14,114    12,262  15.1%
     TL *                5,145     4,300   24.4%    39,384    30,027  31.2%
     RL                  1,259     1,502  -12.8%     8,588     7,476  14.9%
     NSX                    22        26  -12.0%       157       149   5.4%
     SLX                     3        85  -96.3%       189       345 -45.2%
    Selling Days            25        26               179       179
 
    *  Honda and Acura vehicles are made of domestic and global sourced parts.
    ** Daily Selling Rate