Acura Celebrates Anniversary With All-Time Record Sales

4/11/2001 12:58:54 AM

Acura celebrated its 15th anniversary in March by posting the best sales figures in the division's history. Acura reported March sales of 15,982 vehicles, breaking the previous all-time sales record of 14,871 set in August 1989, and up 31.7 percent compared to last March.

Consecutive record-breaking months in 2001 also allowed Acura to post a first quarter record of 42,050 sales, a 36.2 percent increase over the same period a year ago. "We couldn't have asked for a better anniversary present," said Dick Colliver, executive vice president of sales. "If the auto market is slowing, it doesn't show at Acura."

Sales of the all-new MDX luxury sport utility vehicle continued to skyrocket in March, posting 4,358 units. March also saw the arrival of the first of the 2002 model year Acura lineup as the flagship 3.5 RL luxury sedan and 3.2 TL and TL Type-S luxury performance sedans made their debuts in showrooms nationwide. The TL, already the best-selling luxury sedan in the country, set an all-time record with 6,922 vehicles sold in March, a 13.0 percent increase over the previous record set in March 2000.

                     ACURA VEHICLE SALES FOR MARCH, 2001

                              Month-to-Date               Year-to-Date
                       March      March   DSR**    March     March    DSR**
    Acura Division
     Total            15,982     12,136   31.7%   42,050    30,880    36.2%
      Integra          1,902      2,452  -22.4%    4,809     6,389   -24.7%
      CL *             1,927      2,168  -11.1%    5,145     3,925    31.1%
      TL *             6,922      6,126   13.0%   17,856    16,656     7.2%
      RL                 856      1,327  -35.5%    2,621     3,713   -29.4%
      NSX                 17         35  -51.4%       49        76   -35.5%
      MDX *            4,358                      11,570
      SLX                  0         28                0       121
    Selling Days          27         27               77        77

    *  Honda and Acura vehicles are made of domestic and global sourced parts.

    ** Daily Selling Rate


SOURCE  Acura
Web Site: http://www.honda.com