New "Fit Kit" Enables DIYers to Assemble Honda Fit in Their Own Home
4/1/2014 12:00:00 PM
- Honda is first OEM to offer complete do-it-yourself kit for all-new 2015 Fit
Kit cars have been around for decades for replica vehicles, but the industry will receive a big jolt with the 2015 Fit Kit, (#FitKit) the first production car you build yourself, in the convenience of your own home. Honda will offer the Fit Kit, all 200,000 mechanical parts, starting on April 14, with the launch of the all-new, fully assembled 2015 Fit available only at Honda dealers across the United States.
"We read comments every day on enthusiast forums suggesting they could build a better car themselves, so we decided to take it a step further and let people actually build one," said Kuruma Tsukuru, global manager of the new at-home assembly project for American Honda Motor Co., Inc. "Young people around the world are making their own handmade belts, coasters and tie racks, why not their own Fit? The next generation is ripe for this personalized and cost-saving option."
After using the "build and price" feature to configure their Fit online at http://www.automobiles.honda.com/fit, customers will literally have the choice of building it themselves or taking delivery of a Honda-assembled vehicle at a Honda dealership. With the build-at-home option, now in beta, customers will receive a detailed instruction manual and DVD along with a complete set of parts to assemble a 2015 Fit.
"Building your own Fit is not for everyone. It requires basic mechanical skills, a creative spirit and a strong desire to connect with the product you create," added Tsukuru. "Our first customer testers show that we have customers who seek a deeper relationship with the goods they use, and we'll now offer that."
The 2015 Fit goes on sale April 14 and is completely redesigned to deliver an unparalleled combination of style, interior space, fun-to-drive performance and fuel efficiency, plus leading-edge vehicle connectivity and numerous standard features. Now, with the ability to build it yourself, the Fit offers a best-in-class personal connection that is unmatched by other automakers.
See our Beta testers build the Fit Kit: http://youtu.be/Z8GLIJ_HQJ8
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marked 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America, including 20 million in the United States through 2014 using domestic and globally sourced parts, Honda currently operates 15 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.
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