Honda Launches Annual Happy Honda Days Campaign, 'More Happiness with Every Honda'
11/19/2012 4:00:00 PM
The latest rendition of the "Happy Honda Days" holiday campaign begins today and features various amusing thank-you letters to Honda dealers from "Happy Honda Days" shoppers and their loved ones. These personalized stories playfully illustrate the happiness that comes with every Honda.
Developed by Honda's long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.
"It's critical for our holiday campaign to break through the clutter during this time period, and we're confident that these lighthearted spots will stand out," said Susie Rossick, senior manager, regional marketing, American Honda Motor Co., Inc. "Because this is the ninth chapter of 'Happy Honda Days,' the phrase has become shorthand for dealers who rally around the concept each year and consumers who instantly recognize the name from a trusted brand and know it's a great time to buy."
Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. For example, precocious Samantha loves getting rides in her big sister Laura's new Civic while rocking out to her USB-connected iPod® or doting Nancy loves her son Steve's new Pilot with its Bluetooth and rearview camera
Spots will air on high-profile network programs such as "Modern Family," "The Good Wife," "How I Met Your Mother," "The Office," "X-Factor," and on ESPN, TNT and TLC.
Creative will also be integrated on display ads running on car-shopping sites, network radio, two Spanish-language TV spots and print ads in national publications, including Entertainment Weekly, People, Sports Illustrated, TIME, Us Weekly, USA Today and Wall Street Journal. Dealers have access to customizable TV, print, radio, banners and social media assets. The campaign runs through January 2.
Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
For consumers: http://automobiles.honda.com
1Honda products are produced using domestic and globally sourced parts.
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