American Honda Posts New May Sales Record

Acura Posts All-Time Record Results; Honda Division Sets New May Record

6/2/2004 9:34:00 PM

American Honda posted ten new sales records including its best ever May with sales of 143,193 Honda and Acura vehicles, a 14.0 percent rise over the previous May record set last year. American Honda also recorded its best May sales for passenger cars, up 23.6 percent for the year to 93,887 units, topping the previous record of 84,203 set in May 1990.

American Honda passenger car sales for the year are up 4.6 percent to 354,939 versus last year, while total year-to-date sales of American Honda vehicles are up 2.0 percent over a year ago to 569,923 cars and light trucks. May records by Division include:

  • Record May sales for Honda Division
  • Record May sales of Honda Passenger Cars
  • All-time record sales of Civic Hybrid (third consecutive record month)
  • All-time record sales of Odyssey
  • Record May sales of Accord and Civic
  • All-time record sales for Acura Division
  • All-time record sales of Acura TSX
  • Record May sales of Acura TL

"With gas prices on the rise, consumers are looking for fuel efficient choices, and with the highest rated overall fuel economy rating in the industry, Honda and Acura products are more competitive than ever," said Dick Colliver, executive vice president of American Honda.

Honda Division posted a new May record on the way to its second best-ever sales month of 124,646 units, up 13.6 percent over year-ago totals including record May sales of Civic, up 26.9 percent to 35,608; and Accord, up 21.6 percent to 43,589 for the month. The Odyssey minivan also recorded its best month ever with sales of 16,682 units, up 8.4 percent for the month. Civic Hybrid posted its third consecutive record month with sales of 3,183 units. Year-to-date Civic Hybrid sales of 12,206 are up 19.6 percent over last-year's results.

"We're seeing unprecedented demand for our hybrid models, the Civic and Insight," said Colliver. "It's clear that consumer interest in hybrid technology is growing."

Acura Division posted a new all-time record month with sales of 18,547 cars and SUVs due to record sales of its TSX and TL sedans, up 63.6 and 52.6 percent for the month, respectively. Four consecutive monthly records have pushed sales for the all-new TL up 44.0 percent for the calendar year to 32,508. Acura year-to-date sales of 80,556 are up 20.2 percent over the 2003 record pace.
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