11/30/2004 1:00:00 PM
Tetsuo Iwamura is president and chief executive officer of American Honda Motor Co., Inc., with operational responsibility for all American Honda businesses, as well as a managing director of Honda Motor Co., Ltd., and chief operating officer, Regional Operations North America.
Immediately prior to becoming president of American Honda, Iwamura served as president of three major South American subsidiaries -- Honda South America Ltda., and Honda Automoveis do Brasil Ltda. and Moto Honda da Amazonia Ltda., as well as the chief operating officer, Regional Operations South America.
Iwamura began his career with Honda in 1978. After three years in the Parts Division of Honda Motor Co., Ltd., he joined Canadian Honda (now Honda Canada, Inc.) in the area of automobile marketing. In this role he helped conduct the feasibility study and construction of Honda of Canada Mfg. and the launch of the plant's first product (Accord), introduce the U.S.-made Accord in Canada and launch sales of the new Acura Division in 1987.
In fall 1987, Iwamura returned to Japan to work in a domestic auto sales branch in the Kanagawa Prefecture for two years. In 1989, he joined Honda of the U.K., helping launch sales of the Concerto model and the start-up of Honda of the U.K. Manufacturing - Honda's automobile and engine production operation in the U.K. From 1993 to 1998, Iwamura served as the president of Honda Deutschland G.m.b.H. in a challenging economic market after the reunification of East and West Germany.
Following one year at Honda Motor Europe, Ltd. as general manger of European auto sales, Iwamura returned to Japan as general manager of the North America Sales Division in 1999. In 2000, he became COO of the Parts Division of Honda Motor Co., Ltd. and, in June 2000, a director of the Board of Honda Motor Co., Ltd.
In 2003 through April 2007, Iwamura served as the COO of South America Regional Operations for Honda Motor Co. and president of three major Honda subsidiaries in Brazil - overseeing the rapid growth of Honda's automobile sales operations, the growth of auto production in Brazil and the continued growth of motorcycle production and sales operations.
In 2006, Iwamura was named a managing director of the Board of Honda Motor Co., Ltd. He joined American Honda as the president and CEO in April 2007.
Iwamura graduated from Tsukuba University in 1978 with an M.A. in Area Studies.