Honda in America

6/11/2009 3:00:00 AM

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Honda established U.S. operations based on a relatively simple idea: To succeed in the U.S. is to succeed worldwide. The idea led to a history-changing event in 1959, when a handful of Honda associates began selling motorcycles out of a small storefront on Pico Boulevard in Los Angeles, California. Fifty years later, Honda's American operations have experienced astounding growth:

  • From a single office to operations in all 50 U.S. states
  • From eight sales associates to nearly 28,000 direct employees and 100,000 American employed through dealerships
  • From $250,000 in initial capital investment to more than $12.1 billion today.
  • From importing three motorcycle models to manufacturing* more than 4 million products annually in the U.S., including 22 automotive models researched and developed in the U.S. since 1991.

Honda credits its 50 years of success to its associates, business partners, dealers, and, most importantly, its customers. That's why the spirit of Honda's 50th Anniversary observance is one of gratitude — thanking customers for the trust they have placed in Honda, renewing efforts to exceed their expectations the future, and showing appreciation to all business partners and associates.

Learn more about Honda in America in this report and thanks for 50 years of American dreams!

*Using domestic and globally sourced parts.

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