VEHICLE DATA PRIVACY PRACTICES

American Honda Motor Co., Inc.


American Honda Motor, Co., Inc. (“Honda”) is the distributor of Acura and Honda vehicles in the United States. With increased use of in-vehicle technologies and services that transmit personal information off vehicles, we understand the importance of protecting consumers’ privacy. Honda and other automakers made a commitment about how we will collect, use, and disclose information collected from vehicles. The Consumer Privacy Protection Principles for Vehicle Technologies and Services (the “Privacy Principles”), linked below, reflect that commitment.

The Privacy Principles and Honda’s Vehicle Data Privacy Notice provide a framework for how Honda handles “Covered Information” we collect from vehicles or about vehicles or their operators. The Privacy Principles provide heightened protections for the most sensitive types of in-vehicle data, such as geolocation, driver behavior, and vehicle operation and performance data.

Honda’s commitments under the Privacy Principles:

  • Transparency: Honda will provide consumers clear, meaningful notices about our collection, use, and disclosure of Covered Information. 
  • Choice: Honda will offer consumers certain choices regarding the collection, use, and disclosure of Covered Information.
  • Respect for context: Honda will use and disclose Covered Information in ways that are consistent with the context in which we collect the information. We will consider the likely impact on consumers before using or disclosing Covered Information.
  • Data minimization and retention: Honda will collect and retain Covered Information only when needed for legitimate business purposes.
  • Data Security: Honda will implement reasonable measures to protect Covered Information against unauthorized access or use.
  • Integrity and access: Honda will implement reasonable measures to maintain the accuracy of Covered Information. We will offer consumers reasonable means, when required by law, to review and correct personal information they provide to receive Connected Vehicle Technologies and Services.
  • Accountability: Honda will take reasonable steps to ensure that we and our service providers adhere to the Privacy Principles.

Honda’s Vehicle Data Privacy Notice is below. We also encourage you to read the following documents: 


VEHICLE DATA PRIVACY NOTICE

American Honda Motor Co., Inc.


Effective January 7, 2026

Thank you for selecting a Honda or Acura vehicle. Your privacy is important to us. Your vehicle may be equipped with technology that enables a variety of connected, wireless, or internet-based functions and services provided by Honda. These functions and services may be available directly in the vehicle or through a software application, such as a mobile app, that you connect with the vehicle. We refer to these technologies, functions, and services as “Connected Vehicle Technologies and Services.” Certain Connected Vehicle Technologies and Services also provide us with information about your vehicle and your use of the vehicle. The availability of Connected Vehicle Technologies and Services, and the data we collect through them, varies by vehicle type, model, and year.

Examples of Connected Vehicle Technologies and Services include:

  • HondaLink®
  • AcuraLink®
  • Incident response and roadside assistance services accessed directly through the vehicle
  • Traffic and weather services
  • Navigation services
  • Vehicle diagnostic tools
  • Vehicle location and locator services
  • Vehicle geo-fencing services
  • Programs on the vehicle or your smart device that analyze your use of the vehicle or its systems

This Vehicle Data Privacy Notice supplements our general Privacy Notice by explaining how we collect, use, and disclose “Covered Information.” Covered Information includes: 

  • Information the vehicle collects, generates, records, or stores in electronic form if we (i) wirelessly retrieve it from the vehicle or a smart device or smart device application you connect to the vehicle and (ii) can reasonably associate it with the vehicle or a specific individual; and
  • Personal information you provide when subscribing to, registering for, or using Connected Vehicle Technologies and Services.

This Notice does not apply to information recorded on your vehicle’s Supplemental Restraint System Electronic Control Unit (“SRS ECU”) during a crash or similar event. Information stored on the SRS ECU is accessible only by persons with physical access to the vehicle who have special tools. Applicable laws restrict who may access such information and how they may do so.

To the extent permitted by law, you accept the terms of this Vehicle Privacy Notice and consent to our collection, use, and disclosure of Covered Information when you:

You accept the terms of this Vehicle Privacy Notice, and consent to our collection, use, storage, and disclosure of information as explained in this Vehicle Privacy Notice, when you:

  •  Purchase or lease a vehicle equipped with Connected Vehicle Technologies and Services;
  •  Use Connected Vehicle Technologies and Services;
  •  Subscribe, register, or provide any information to us in connection with Connected Vehicle Technologies and Services;
  •  Agree to the terms and conditions of any Connected Vehicle Technologies and Services; or
  •  Accept or enable data transmission, collection, or analytic services within a vehicle or using a connected smart device.

Covered Information We Collect

We may collect the following categories of Covered Information:

  • Identifiers such as your name, account login credentials, device identifier, and contact information such as your address, email address, and phone number;
  • Audio electronic, visual, or similar information such as call recordings and other communications with us and in-vehicle images or recordings (captured only at your direction to provide specific Connected Vehicle Technologies and Services);
  • Commercial Information such as:
    • Your vehicle identification number;
    • A calculated valuation of your vehicle; and
    • "Vehicle Operation and Performance Information" such as:
    • Information about your use of Connected Vehicle Technologies and Services; and
    • Driver behavior information such as vehicle speed, vehicle acceleration and deceleration, pedal positions, engine speed, direction and time of travel, steering angle, yaw rate, vehicle control, and Honda Sensing or Acura Watch system settings and usage.
  • Precise geolocation data meaning the exact location of your vehicle at a specific point in time or over a period of time. Exact location includes location within a geographic area equivalent to a circle with a radius of 1,850 feet or less.
  • Non-precise geolocation data meaning the approximate location of your vehicle at a specific point in time or over a period of time.

Some of the Covered Information listed above, including precise geolocation data and account login credentials, also qualify as sensitive personal information” under certain privacy laws.

Anonymized Information

We may anonymize, aggregate, or deidentify Covered Information such that it is no longer reasonably capable of being associated with any person or vehicle. We refer to this as “anonymized data” because it no longer qualifies as personal information or Covered Information. We may use and disclose anonymized data, without restriction, to the extent permitted by law. We will not knowingly attempt to reidentify the people originally associated with anonymized data.

Data Collection by General Motors (Honda Prologue and Acura ZDX)

The Honda Prologue and Acura ZDX models include technologies operated and managed by General Motors and its affiliate OnStar. General Motors and OnStar may collect Covered Information through these technologies and use it for the purposes listed in their GM U.S. Consumer Privacy Statement. General Motors and OnStar may also disclose such information to Honda.

Recording and Monitoring of Communications

You agree that we and our service providers may monitor and record any communications you have with us through in-vehicle technologies, smart devices, smart device applications, telephone calls, text messages, email, chat, or other means. If you communicate with us using a method that may result in the recording of a third party, such as a vehicle occupant, you will obtain that third party’s consent prior to communicating with us. Neither we nor our service providers will monitor, record, or otherwise access any audio from your vehicle or connected smart device unless:

  • You contact us or our service provider by pressing the communication button in the vehicle;
  • You contact us or our service provider via phone, email, online chat, or similar mediums; or
  • Your vehicle detects that a crash occurred or, if you operate an electric vehicle, a battery-related thermal event is in progress.

We capture in-vehicle images and video recordings only when you activate these features using Connected Vehicle Technologies and Services. We make these images and recordings available to you for a brief time and then delete them. 

How We Use Covered Information

We use Covered Information for business purposes, such as to:

  • Provide the Connected Vehicle Technologies and Services;
  • Communicate with you;
  • Evaluate and improve the quality, performance, and design of vehicles, systems, and Connected Vehicle Technologies and Services;
  • Provide software updates and enhancements to Connected Vehicle Technologies and Services;
  • Help maintain and provide alerts regarding the maintenance of your vehicle;
  • Provide customer service, sales, and product support;
  • Market first-party and third-party goods and services that we think would benefit vehicle owners;
  • Perform market research;
  • Calculate the value of vehicles;
  • Facilitate safety, diagnostics, warranty, maintenance, recall, and compliance programs;
  • Develop future goods and services;
  • Prevent fraud or misuse;
  • Comply with legal and contractual requirements;
  • Engage in dispute resolution;
  • Protect our rights or property or the rights or property of others;
  • Help protect the safety of you or others; and
  • As described to you at the point of collection, with your consent, or as otherwise required by applicable laws.

Precise Geolocation Information

We use precise geolocation data only for limited purposes, including: 

  • To provide information to and assist incident responders or roadside assistance providers if your vehicle is in a crash, experiences a battery-related thermal event, or you press an assist button in your vehicle;
  • To provide information to and assist law enforcement agencies in situations we believe to constitute “exigent circumstances” where a person’s life or safety is deemed at immediate risk;
  • To help law enforcement locate a vehicle that has been reported as stolen or missing;
  • To immobilize a vehicle that has been reported as stolen or missing;
  • To help locate and recover your vehicle or communicate with you if you breach the terms of your lease or finance agreements (when permitted by your agreement with the lease or finance company);
  • With your registration, request, consent, or activation, to facilitate certain services that rely on or utilize geolocation data such as traffic, map, navigation, driver behavior, or geo-fencing features;
  • To perform business operations including research, development, and data analytics;
  • To provide warranty repair services; and
  • Any other purpose with your consent or activation of vehicle functions or Connected Vehicle Technologies and Services that utilize precise geolocation data.

With your registration, request, consent, or activation, we may disclose precise geolocation data to companies that provide services integrated with our products, such as third-party navigation systems and connected vehicle data services platforms.

Disclosing Covered Information to Service Providers

We disclose Covered Information to companies that provide services to us or provide services to you on our behalf. Examples include:

  • Satellite, traffic, and telecommunications companies;
  • Roadside assistance vendors;
  • Contact centers;
  • Research and development vendors;
  • Providers of software integrated into our vehicles and systems;
  • Marketing and non-marketing communications, analytics, and consulting firms;
  • Professional service firms; and
  • Day-to-day business operations vendors such as courier services, facilities management suppliers, and information technology and network support.

We provide our service providers the Covered Information that we believe is reasonably necessary for them to perform or improve their services.

Sale of Covered Information to Third Parties

We may disclose Covered Information to third parties in limited situations that may qualify as a sale under certain privacy laws. Relevant third parties include corporate affiliates, Honda and Acura dealers, companies such as Sirius XM that have products or services integrated within our vehicles, and General Motors. See our general Privacy Notice for more details.

Other Third-Party Disclosures

We may disclose Covered Information:

  • With businesses controlling, controlled by, or under common control with us;
  • In connection with corporate transactions such as mergers, acquisitions, sales, divestures, restructuring, reorganization, or the transfer of some or all of our assets, and the disclosure is reasonably necessary in connection with the transaction;
  • To comply with the law;
  • To respond to legal requests (including court orders, investigative demands, and subpoenas);
  • To prevent or stop any illegal, unethical, or legally-actionable activity;
  • To protect the safety, property, or rights of ourselves, consumers, or any other third party;
  • To education and research organizations for their and our research and development purposes; and
  • For additional purposes with your consent or where required by law.

Your Choices Regarding Covered Information

For specific information regarding the in-vehicle and smart device-based settings that facilitate your privacy choices, please consult your owner’s manual and the help sections of the smart device applications you use in connection with Connected Vehicle Technologies and Services.

You can control our collection of certain types of Covered Information as follows:

  • Opt-in/Opt-out
    • You may opt-in or opt-out of sending your vehicle’s diagnostic, location, and trip log information to us
    • You may opt-in or opt-out of sending communications data to us when you pair your connected smart device
    • You may opt-in or opt-out of sending most vehicle or vehicle systems’ data to us (see note below)
    You may exercise the opt-in or opt-out rights explained above through in-vehicle or smart device-based settings, as applicable.
    Note: If you disable vehicle data sharing, Honda still collects limited data to maintain remote connectivity for vehicle software updates and to enable remote features such as safety and theft mitigation services. In the event of a collision or battery-related thermal event, Honda may, but is not obligated to, collect vehicle location data to assist emergency responders or operate safety assurance programs.
  • Non-Use. You may choose not to register for or subscribe to certain Connected Vehicle Technologies and Services, such as HondaLink® or AcuraLink®, or choose not to use certain technologies or services, such as a navigation system provided in your vehicle.
  • Deactivation. When you buy a vehicle equipped with Connected Vehicle Technologies and Services, data collection may be active. You may deactivate certain Connected Vehicle Technologies and Services by contacting us and following the directions provided to you. Depending on your vehicle, you may need to separately opt-out of vehicle data collections using the in-vehicle or smart device-based settings, as applicable.

Changing or Updating your Covered Information and Other Privacy Rights

You must promptly contact us when you have new contact information or have sold or transferred your vehicle. If you do not notify us of these changes, we may continue to send information about the vehicle to the address currently on file or information about your account to the vehicle (and new owner). We are not responsible for any damages you may suffer as a result of your failure to promptly inform us of changes to your contact information or vehicle ownership.

You may review and update certain types of Covered Information by contacting us. Depending on the state in which you reside, you may also exercise certain rights related to our collection, use, and disclosure of Covered Information that qualifies as “personal information.” For more information on these rights and how to exercise them, please review our Privacy Notice.

Security

We strive to protect Covered Information by using commercially reasonable administrative, technical, and physical safeguards and requiring our service providers to do the same. Even with these safeguards, no data transmission or storage can be guaranteed to be secure. As a result, you provide or authorize us to collect Covered Information at your own risk.  

International Data Processing

We may store or process Covered Information in the United States and in foreign countries. In some countries, applicable laws may allow the government to more easily demand access to your Covered Information. 

On-Board Data

“On-Board Data” is information that the vehicle collects, generates, records, or stores in electronic form that remains on the vehicle. The vehicle may generate and store as On-Board Data the same categories of information described above as Covered Information. This includes information such diagnostic information and destinations a user programs into the navigation system. On-Board Data is not Covered Information unless transmitted to us (in which case we treat it as Covered Information). Third parties with physical access to the vehicle may be able to retrieve On-Board Data. This may include service technicians, a person to whom you sell the vehicle, valets, or temporary operators of the vehicle. Although not Covered Information, we want to provide you with information about On-Board Data so you can make informed choices about how to use the vehicle and what access to provide others.

To limit the vehicle’s collection and storage of On-Board Data, or to manage such data, you can:

  • Refrain from accessing or using certain vehicle features such as vehicle navigation
  • Refrain from connecting a smart device to the vehicle
  • Perform a data reset of the audio and navigation systems using the instructions within the applicable owner’s or navigation manual.  Please see the owner’s manual for options specific to your vehicle when managing On-Board Data. 

To reduce the amount of On-Board Data stored on the vehicle prior to sale or turning it in at the end of a lease, we strongly recommend that you perform all available data resets.

Third-Party Services

Your vehicle may support third-party services including Apple CarPlay, Android Auto, AT&T Wi-Fi Hotspot, Google Automotive Services, Alexa Auto, and SiriusXM Radio. Third-party companies provide these services. If you choose to engage with one or more service, the applicable third party’s privacy policy and terms govern their collection, use, and disclosure of your data. When using these services, your smart device and the vehicle may collect and transmit to the respective third party (or others) information about your vehicle, your use of the vehicle or its systems, your use of the third party’s services, and your smart device or applications thereon. These third parties may also collect information you input into the smart device (directly or through the vehicle’s connectivity features) or their services. We do not control these services and you use them at your own risk. We are not liable to you for any damages you incur from using these services.

Changes and Updates

This Vehicle Data Privacy Notice is subject to change at any time, without notice or obligation to you. We encourage you to review it frequently for any revisions or amendments. You accept the changes by continuing to use the Connected Vehicle Technologies and Services. When we make material changes to the Notice, we will take commercially reasonable steps to notify registered users of Connected Vehicle Technologies and Services. This may include notice on our website(s), through Connected Vehicle Technologies and Services, or via email. If we determine that a change will result in using previously-acquired Covered Information in a materially new way, we will take additional actions where required by law.

If you have any questions regarding this Vehicle Privacy Notice, would like to update your information, or want to learn more about how to exercise your choices with regard to Covered Information and On-Board Data, please call us at 1-888-528-7876.

HondaLink Assist and AcuraLink Assist

Statement regarding HondaLink® Assist and AcuraLink® Assist Automatic Collision Notification, Thermal Event Alert, and Assistance Request (the “HondaLink® Assist Services”).

When Honda’s service provider receives a crash notification, alert regarding a battery-related thermal event, or request for assistance from your connected Bluetooth® HandsFreeLink® phone, it will first attempt to verify your request, and then, if appropriate, contact third party responders to respond to your incident. You understand that neither Honda nor its service provider can assure you, or make any guarantees, about the manner or timeliness of their response or whether third party responders will respond to your incident in a timely manner or at all. YOUR VEHICLE MUST HAVE HONDA ASSIST SERVICES, A WORKING ELECTRICAL SYSTEM (INCLUDING ADEQUATE BATTERY POWER), A BLUETOOTH® HANDSFREELINK® PHONE THAT IS CONNECTED TO THE VEHICLE, AN ACTIVE CELLULAR SERVICE ACCOUNT FOR YOUR BLUETOOTH® HANDSFREELINK® PHONE, ADEQUATE GPS SATELLITE SIGNAL, AND CONNECTION TO THE CELLULAR SERVICE FOR THE AUTOMATIC COLLISION NOTIFICATION, THERMAL EVENT ALERT AND REQUEST FOR ASSISTANCE FEATURES TO OPERATE. 

The Honda Assist Services are not a service of your wireless carrier. If you use the Honda Assist Services, it may require your wireless carrier to disclose your customer information, including location information, to Honda and its service provider, their subcontractors engaged in providing the Honda Assist Services, or other third parties. By using the Honda Assist Services, you authorize your wireless carrier to disclose your information to third parties to enable the Honda Assist Services. By using the Honda Assist Services or operating a vehicle equipped for Honda Assist Services, you acknowledge and agree that (1) your relationship with Honda is separate from your relationship with your wireless carrier; (2) your wireless carrier is not responsible for the Honda Assist Services; and (3) you will hold harmless your wireless carrier and its subsidiaries, affiliates, officers, employees, agents, successors and assigns from any judgments, claims, actions, losses, liabilities or expenses arising from or attributable to the Honda Assist Services or the acts or omissions of Honda or its subcontractors providing the Honda Assist Services.

Honda reserves the right to terminate Honda Assist Services at any time or for any reason, and in the future may not be able to provide services due to changes in or obsolescence of technology integral to the service or changes in governmental regulation.

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Statement regarding Event Data Recorder Operations

Event Data Recorder Disclosure Statement

Honda believes that it is important to include a copy of the Event Data Recorder Disclosure Statement included in its vehicles’ Owner’s Guides and/or Owner’s Manuals on this webpage. The statement is as follows:

“This vehicle is equipped with an event data recorder (EDR). The main purpose of an EDR is to record, in certain crash or near crash-like situations, such as an air bag deployment or hitting a road obstacle, data that will assist in understanding how a vehicle’s systems performed. The EDR is designed to record data related to vehicle dynamics and safety systems for a short period of time, typically 30 seconds or less. The EDR in this vehicle is designed to record such data as:

  •  How various systems in your vehicle were operating;
  •  Whether or not the driver and passenger safety belts were buckled/fastened;
  •  How far (if at all) the driver was depressing the accelerator and/or brake pedal; and,
  •  How fast the vehicle was traveling.

These data can help provide a better understanding of the circumstances in which crashes and injuries occur. NOTE: EDR data are recorded by your vehicle only if a non-trivial crash situation occurs; no data are recorded by the EDR under normal driving conditions and no personal data (e.g., name, gender, age, and crash location) are recorded. However, other parties, such as law enforcement, could combine the EDR data with the type of personally identifying data routinely acquired during a crash investigation. 

To read data recorded by an EDR, special equipment is required, and access to the vehicle or the EDR is needed. In addition to the vehicle manufacturer, other parties, such as law enforcement, that have the special equipment, can read the information if they have access to the vehicle or the EDR.”

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