Acura Sponsors Prestigious Regatta Competition
1/3/2001 6:17:25 AM
"Acura's sponsorship of yacht racing event is a natural," said Dick Colliver, executive vice president of sales, American Honda. "Because it has traditionally attracted people similar to the Acura buyer profile, very upscale, competitive, and technically-oriented. The Acura/SORC Regatta is a great opportunity for us to interact with potential customers and reinforce the Acura name as the leading marque in the luxury performance category." In its 59 year history, the regatta has evolved from a series of distance races and local racing spread over a six-week period to the present format of five days of intense round-the-buoy racing in Miami. The Acura SORC race kicks off a month-long series of Acura-Honda events taking place in South Florida, including the Honda Golf Classic on March 9-12, and the CART Grand Prix of Miami, March 26. Also on display at the event will be several Acura luxury performance automobiles including the exotic NSX sports car, and the soon to be introduced all new 260hp 3.2CL luxury performance coupe.