American Honda Motor Co., Inc. and its affiliates and subsidiaries (“American Honda,” “we,” “us,” “our”) strive to build and maintain a relationship of trust with you. This Privacy Notice (the “Privacy Notice”) describes how we collect, use, and disclose your Personal Information (as defined below) and how to exercise any rights you might have with respect this information. It governs information we collect through our website(s), microsite(s), mobile website(s), and mobile applications (collectively, “Sites”) and information we collect, directly or indirectly, through any other means, including offline activities (collectively, “Services”). This Privacy Notice also applies to the collection, use and sharing of Personal Information about U.S. residents by our parent company, Honda Motor Co., Ltd. and its affiliates and subsidiaries.
The American Honda Vehicle Data Privacy Notice, linked here, is part of this Privacy Notice. This Privacy Notice does not govern the collection, use, and disclosure of your personal information by American Honda Finance Corporation or Honda Aircraft Company, LLC. For information regarding American Honda Finance Corporation’s data practices, please click here. For more information regarding Honda Aircraft Company, LLC’s data practices, please click here.
This Privacy Notice is subject to change. We encourage you to review this Privacy Notice frequently for any revisions or amendments. Changes to this Privacy Notice will be posted on this Site and will be effective immediately upon posting. You will be deemed to have been made aware of and have accepted the changes by your continued use of our Sites or Services. If we determine that a change to this Privacy Notice will result in using your Personal Information acquired before the change in a materially new way, we will provide you notice before using your Personal Information in the new way.
When federal, state, and local laws and regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Notice. In addition, the specific requirements of this Privacy Notice will apply unless disallowed by local laws and regulations.
We collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”) which may include:
Some of the Personal Information listed above may be considered sensitive under relevant privacy laws. This includes social security number, driver’s license and other government identification card information, race, ethnicity, religion, precise geolocation data, and your American Honda account login credentials. We refer to this type of Personal Information as “Sensitive Personal Information” in this Notice. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above.
The types of Personal Information we collect about you will vary based on how you use the Sites and/or Services and your relationship with us.
To personalize your experience with our digital properties, we may ask for and retain records of your choices related to consent and content.
We automatically collect information in connection with the actions you take on the Sites (“Usage Data”). For example, each time you use the Sites, we automatically collect the type of web browser you use, the type of device you use, your operating system and version, your IP address, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within the Sites, and the duration of your visits to the Sites. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Information under the categories of Identifiers or Internet or other electronic network information, as appropriate. If this information is not capable of being individually associated with you, we treat it as Usage Data.
We may record calls and retain the content of text messages or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.
We may ask you to provide us with Personal Information when you communicate with us online or offline including events, surveys, and marketing or promotional programs. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Sites or Services or we may not be able to fulfill your requested interaction.
We may collect Personal Information from third-party data sources such as marketing agencies and partners, data brokers, analytics firms, and government agencies.
American Honda and its dealers are distinct and independently owned and operated legal entities with separate privacy policies and obligations. We may collect Personal Information from dealerships with whom you interact. For example, if you purchase or service a vehicle at a dealership, the dealership may share your Personal Information with us.
If you provide a testimonial, we may post it publicly on our Sites or in other advertising material. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.
We may provide your Personal Information to other businesses (“Service Providers”) to provide services to us or to you on our behalf. Categories of service providers we use include:
Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information that we provide to them other than as specified by us.
In the past twelve months we may have shared each category of Personal Information that we collect with one or more Service Providers.
Although we do not directly monetize your Personal Information, we may disclose it or allow third parties to collect it in limited situations that may qualify as a sale under certain privacy laws. We may also disclose or allow third parties to collect Personal Information for cross-context behavioral advertising purposes. Third parties that we allow to collect Personal Information directly from you generally do so using cookies, pixels, and other automated tracking tools. In the past 12 months, we shared for cross-context behavioral advertising or sold the following information to the following categories of third parties:
These companies may use your Personal Information for their everyday business purposes, including marketing, customer service, fulfillment and related purposes.
If you opt-in to certain programs such as the AcuraLink or HondaLink Driver Feedback program, we may disclose identifiers, commercial information, and geolocation data with our Service Providers and insurance companies and you direct us to make those disclosures. Detailed information about the collection and use of this information is listed in the Driver Feedback program’s Terms and Conditions.
We sometimes partner with companies whose products or offerings may be of interest to you. We strive to be transparent by co-branding jointly operated Sites and clearly posting a message if you leave our Sites and navigate to another. When you visit or use a part of any Sites that is co-branded or that is a part of a joint promotion involving American Honda and one or more third parties (each a “Co-Branded Party”), you are providing your Personal Information to each Co-Branded Party subject to their own privacy policies. We do not control Co-Branded Parties’ use or treatment of information you provide to them and you should consult each of their privacy policies or any separate Co-Branded Privacy Notice posted on or linked from the Co-Branded sites to determine your rights with respect to their use and treatment of your information.
We may disclose Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.
We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.
The Sites may contain links to third party websites including social media platforms. Please be aware that if you access these links, you will be leaving our Sites. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to: respond to legal requests (including court orders, investigative demands, and subpoenas); protect the safety, property, or rights of ourselves, consumers, or any other third party; prevent or stop any illegal, unethical, or legally actionable activity; comply with law.
The Sites and Services are not intended for children under the age of 16 and we do not knowingly collect, share for cross-context behavioral advertising, or sell Personal Information from children under the age of 16. If we become aware that we have inadvertently received Personal Information from a child under the age of 16, we will delete such information from our records. If you are a parent or guardian of a child under the age of 16 and have questions, please contact us.
We may collect Personal Information when you apply for employment with American Honda or any of our affiliates on www.honda.com/careers or other Sites. We may also collect information related to your education, employment history, or qualifications for employment (e.g. information collected from references, through background checks). We may also collect publicly available information, such as information you post on public social media accounts.
Categories of Personal Information we collect include: personal identifiers and contact information; sensitive personal identifiers; other demographic information; documents containing Personal Information; internet and network information; audio/visual information; professional and employment information; education information; medical, health, and biometric information (including information obtained from drug or illness screenings); and inferences drawn from other categories of Personal Information (including inferences drawn from cognitive screenings).
Your provision of this Personal Information in connection with seeking employment at American Honda is voluntary and you determine the extent of the information you provide. Your decision not to provide such information may affect our ability to consider you for employment. We collect and maintain this information through Oracle’s Taleo service and do not share it except with the Taleo service, our affiliates, and our service providers, as necessary for employment decisions. For more information about Oracle’s privacy policies, please consult Oracle’s disclosures on its website.
We use Personal Information collected in connection with Employment Applications to evaluate candidates for employment, including conducting background checks and drug screening, conducting cognitive assessments, checking references, employment history, employment eligibility; to communicate with you and respond to your requests or application; enable your use of our Sites; analyze, develop, improve and maintain the security of our Sites; and comply with applicable laws and regulations, and to operate our business.
If you are a resident of certain states, you may have additional rights.
You have the right to direct us not to sell or share (for cross-context behavioral advertising purposes) your Personal Information to Third Parties. We will process requests within 15 business days, subject to any applicable exceptions and extensions permitted by law.
You have the right to request twice in a 12-month period that we provide you (i) the categories or specific pieces of Personal Information we collected about you; (ii) the categories of sources from which we collected your Personal Information; (iii) the business or commercial purposes for which we collected, sold, or shared your Personal Information; (iv) the categories of Personal Information we disclosed to Service Providers or Third Parties for a business purpose and the categories of Service Providers and Third Parties to whom we disclosed it; and (v) the categories of Third Parties to whom we sold/shared your Personal Information and the categories of Personal Information sold/shared to each category of Third Party. We are not permitted to provide access to specific pieces of Personal Information if the Personal Information is sensitive or creates a high risk of potential harm from disclosure to an unauthorized person (e.g., financial information, social security numbers, and driver’s license numbers). To protect your Personal Information, we will take steps to validate your identity before any information is disclosed which may require you to provide additional information or documents. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.
You have the right to request that we delete Personal Information we have collected about you. Please understand that we are not required to honor a deletion request if a legal exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations. To protect your Personal Information, we will take steps to validate your identity before your request is processed which may require you to provide additional information or documents. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.
You have the right to request that we limit the use of your sensitive Personal Information as defined under California law to only exempt purposes such as to provide the goods and services reasonably expected by the average consumer who requests such goods and services, to prevent fraud, and to verify or maintain the quality or safety of goods or services we provide.
If you are a Virginia resident, and you make a request to limit the use of your sensitive Personal Information as defined under Virginia law, we will treat that request as a revocation of your consent for us to collect and process your sensitive Personal Information and will delete your sensitive Personal Information subject to any exemptions available under applicable law.
We will process limit use of sensitive Personal Information requests within 15 business days, subject to any applicable exceptions and extensions permitted by law.
You have the right to direct us not process your data for automated decision making and profiling that produce legal or other similarly significant effects. By doing so, we will provide information about our logic and outcome of the automated decision making. To protect your Personal Information, we will take steps to validate your identity before your request is processed which may require you to provide additional information or documents. We will process verified requests within 15 days, such to any applicable exceptions and extensions permitted by law.
If you believe that your information is inaccurate, you may submit a Correct My Data Request. When you make your request, please be sure to provide us the specific information that you believe is inaccurate and the correct information. You should also provide us with any documentation you believe supports your proposed correction, and we will take that documentation into consideration. We will only correct the information if we determine, based on the totality of the circumstances, that your correction is more likely than not accurate. We may also choose to delete the allegedly inaccurate information instead of correcting it. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.
If we deny a previous privacy rights request in full or in part, you have the right to appeal that decision. If we deny your appeal, you may also contact your state Attorney General to lodge a complaint and we will provide you with an online mechanism to do so when we communicate our denial to you. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.
If you are a resident of a state that affords you consumer rights governing data usage and would like to exercise your rights, you may submit a request though the links found on our online Privacy Center. You may also submit a request by phone by contacting us at:
Honda Customer Service: 800-999-1009
Acura Client Relations: 800-382-2238
Powersports Customer Relations: 866-784-1870
Power Equipment/Marine/Engines Customer Relations: 770-497-6400
If you are an authorized agent submitting a request on behalf of another person, you must provide a copy of a lawful power of attorney or written authorization from the consumer (along with proof of your identity). If you make a request as an authorized agent, you will receive additional instructions. We may contact you or the consumer on whose behalf you claim to act to verify your authorization.
We will not discriminate against any consumer for exercising their privacy rights under law or this Privacy Notice. We will not discriminate or retaliate against any job applicant or employee for exercising their privacy rights under law of this Privacy Notice.
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.
Click here to view our most recent reporting metrics.
If you have any questions about our Sites, Services, or this Privacy Notice, please call us at:
Honda Customer Service: 800-999-1009
Acura Client Relations: 800-382-2238
Powersports Customer Relations: 866-784-1870
Power Equipment/Marine/Engines Customer Relations: 770-497-6400