American Honda Motor Co., Inc.

Effective December 15, 2022

American Honda Motor Co., Inc. and its affiliates and subsidiaries (“American Honda,” “we,” “us,” “our”) strive to build and maintain a relationship of trust with you. This Privacy Notice (the “Privacy Notice”) describes how we collect, use, and disclose your Personal Information (as defined below) and how to exercise any rights you might have with respect this information. It governs information we collect through our website(s), microsite(s), mobile website(s), and mobile applications (collectively, “Sites”) and information we collect, directly or indirectly, through any other means, including offline activities (collectively, “Services”). This Privacy Notice also applies to the collection, use and sharing of Personal Information about U.S. residents by our parent company, Honda Motor Co., Ltd. and its affiliates and subsidiaries.

The American Honda Vehicle Data Privacy Notice, linked here, is part of this Privacy Notice. This Privacy Notice does not govern the collection, use, and disclosure of your personal information by American Honda Finance Corporation or Honda Aircraft Company, LLC. For information regarding American Honda Finance Corporation’s data practices, please click here. For more information regarding Honda Aircraft Company, LLC’s data practices, please click here.

Please read this Privacy Notice, which is part of our website Terms and Conditions, before using our Sites and/ or Services. If you do not agree with the Terms and Conditions and/or this Privacy Notice, you must refrain from using our Sites and/or Services. By accessing or using our Sites and/or Services you agree to our use of your information consistent with the Terms of Use and this Privacy Notice, subject to your rights described below.


Privacy Notice Changes

This Privacy Notice is subject to change. We encourage you to review this Privacy Notice frequently for any revisions or amendments. Changes to this Privacy Notice will be posted on this Site and will be effective immediately upon posting. You will be deemed to have been made aware of and have accepted the changes by your continued use of our Sites or Services. If we determine that a change to this Privacy Notice will result in using your Personal Information acquired before the change in a materially new way, we will provide you notice before using your Personal Information in the new way.

Conflict Between This Notice and Local Laws and Regulations

When federal, state, and local laws and regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Notice. In addition, the specific requirements of this Privacy Notice will apply unless disallowed by local laws and regulations.



Personal Information

We collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”) which may include:

  • Identifiers such as name, social security number, driver’s license number, IP address, social media username or handle, and contact information such as mailing address, garaging address, email addresses, phone numbers, fax numbers;
  • Characteristics of protected classifications under California or federal law such as age, gender, race, ethnicity, religion;
  • Demographic information such as marital status, the number and ages of children, what language(s) you speak;
  • Commercial information such as vehicle or product characteristics, vehicle identification numbers, license plate numbers, vehicle registrations, model names and numbers, serial numbers, product interest and purchase history, vehicle service history, product financing information, device troubleshooting history; data about your vehicle or product’s operation and your use of connected vehicle services and technologies (as further outlined in our Vehicle Data Privacy Notice); and financial information such as payment amounts related to a lease or loan and cost of services rendered;
  • Internet or other electronic network activity information such as browsing/search history, your interactions with our emails, and data collected by cookies and similar technologies;
  • Geolocation data such as precise geographic location indicators from mobile, web, and vehicle (or product);
  • Audio, electronic, visual, or similar information such as call recordings, chat transcripts, testimonials, pictures or videos you upload to or send through the Sites;
  • Professional or employment-related information such as employer information, income, occupation;
  • Education information such as education level; and
  • Inferences drawn from other Personal Information or data that relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes;
  • Personal information as described in Cal. Civ. Code § 1798.80(e) to the extent collected under another category of Personal Information above.

Some of the Personal Information listed above may be considered sensitive under relevant privacy laws. This includes social security number, driver’s license and other government identification card information, race, ethnicity, religion, precise geolocation data, and your American Honda account login credentials. We refer to this type of Personal Information as “Sensitive Personal Information” in this Notice. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above.

The types of Personal Information we collect about you will vary based on how you use the Sites and/or Services and your relationship with us.

Preferences and Settings

To personalize your experience with our digital properties, we may ask for and retain records of your choices related to consent and content.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on the Sites (“Usage Data”). For example, each time you use the Sites, we automatically collect the type of web browser you use, the type of device you use, your operating system and version, your IP address, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within the Sites, and the duration of your visits to the Sites. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Information under the categories of Identifiers or Internet or other electronic network information, as appropriate. If this information is not capable of being individually associated with you, we treat it as Usage Data.

Communication Recordings

We may record calls and retain the content of text messages or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.



Voluntary Disclosure

We may ask you to provide us with Personal Information when you communicate with us online or offline including events, surveys, and marketing or promotional programs. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Sites or Services or we may not be able to fulfill your requested interaction.

Third-Party Data Sources

We may collect Personal Information from third-party data sources such as marketing agencies and partners, data brokers, analytics firms, and government agencies.


American Honda and its dealers are distinct and independently owned and operated legal entities with separate privacy policies and obligations. We may collect Personal Information from dealerships with whom you interact. For example, if you purchase or service a vehicle at a dealership, the dealership may share your Personal Information with us.



Cookie Policy

We use cookies (a small text file placed on your computer to identify your computer and browser) and other automated tools such as tracking pixels to improve the experience of our Sites and Services, such as saving your preferences from visit to visit to present you with a customized version of the Website. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. Instructions for how to manage cookies in popular browsers are available at: Internet Explorer, Microsoft Edge, Firefox, Chrome, Safari (iOS), Safari (Mac), and Opera. However, certain features of the Site may not work if you delete or disable cookies.

We use the following types of cookies:

  • Session Cookies: Session cookies keep track of you or your information as you move from page to page within the Site and are typically deleted once you close your browser. For example, session cookies help us deliver a relevant and personalized experience when you review our products and their features online.
  • Persistent Cookies: Persistent cookies reside on your system and allow us to customize your experience if you leave and later return to the Site. For example, persistent cookies may allow us to remember your preferences.
  • Advertising Cookies: Advertising cookies are used to learn more about you and advertise products/services that might interest you.
  •  Analytics Cookies: Analytics cookies help us understand how our Site is working and who is visiting our Site. Adobe Analytics is one tool we use, and you can learn more by reviewing Adobe’s Privacy Policy.

We employ software technology that enables us to track certain aspects of a user’s visit to the Site. This technology helps us better manage content on the Site by informing us what content is effective, how consumers engage with the Site, and how consumers arrive at and/or depart from the Site. The software typically uses two methods to track user activity: (1) “tracking pixels” and (2) “clear gifs.” Tracking pixels are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether or not a user has viewed a particular web page or email message. User activity information may be associated with additional information about a user’s session and Personal Information, if provided by the user.

If you arrive at the Site by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you were searching on that led you to the Site, may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached the Site to determine what information was collected by that website and for what purpose(s) you agreed that website could use that information. We may retain information about you provided to us by other websites and will only use it in accordance with this Privacy Notice. Such information may be associated with other Usage Data or Personal Information.

Interest-Based Advertising

We may work with third-party advertisers, search providers, and ad networks (“Advertisers”) to learn more about you and show you ads or other content that we believe would be relevant to you. Advertisers may collect and use information about your use of the Sites or Services as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Advertisers may also append other data to the data collected by Advertisers to create an interest profile of individual users. Our Privacy Notice does not cover any use by an Advertiser of information that they may collect from you. Advertisements may be shown via the Sites or on third-party websites. If you do not want to receive interest-based advertising, please visit the Digital Advertising Alliance (DAA) Consumer Choice Page. The DAA website allows you to opt-out of one or more interest-based advertising networks. Opt-outs are device and browser specific; therefore, you will need to set your opt-out preferences for each device and browser. Deleting browser cookies can remove your opt-out preferences; however, the DAA offers browser extensions that help preserve the opt-out preferences you set on the DAA’s Consumer Choice Page. Please note that opt-outs only apply to interest-based advertising. You may still receive other types of online advertising.

Information from Advertisements

If you arrive at our Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date, and time). 

Social Media Widgets

The Sites may include social media features, such as the Meta (“Facebook”), Instagram, LinkedIn, Pinterest, Snapchat, Twitter and YouTube, widgets. These features may collect information about your IP address and the pages you visit on our sites as well as other Personal Information. A cookie may be set to ensure that a feature properly functions. Your interactions with the social media features are governed by the privacy policies of the companies that provide them and you should review the relevant privacy policies before interacting with the social media features.





  • We use Personal Information for business purposes, such as to:
  • Provide you with access to and use of our Sites and Services;
  • Facilitate or fulfill the information, products, or services you requested;
  • Communicate with you about your products, services, or account;
  • Market our products to you, including interest-based advertising;
  • Market other companies’ products or services to you;
  • Operate information security and anti-fraud programs;
  • Perform business operations, including the improvement of our products, Sites and Services; surveys, research and data analytics; and other normal business activities, including to facilitate the relationship you have with your independent Honda or Acura dealer;
  • Respond to governmental and other legal requests;
  • Communicate with you about your vehicle warranty, safety, and recall information, and;
  • With your consent, to assist law enforcement with locating a stolen or missing vehicle (as further outlined in our Vehicle Data Privacy Notice).

We use Sensitive Personal Information as follows:

  • Precise geolocation data:
    • To provide information to and assist incident responders or roadside assistance providers if your vehicle is in a crash or you press an assist button in your vehicle;
    • With your consent, to assist law enforcement with locating a stolen or missing vehicle;
    • To assist in locating and recovering your vehicle or communicating with you if you breach any of the terms of the agreements covering the leasing or financing of your vehicle;
    • With your registration, request, consent, or activation, to facilitate certain services that rely on or utilize Geolocation Information such as traffic, map, navigation, driver behavior or geo-fencing features;
    • Any other purpose with your consent or activation of vehicle functions or Connected Vehicle Technologies and Services that utilize Geolocation Information.
  • American Honda account login credentials – to provide information about product resources, safety recall and update information, track payments, provide account management resources and enable continuity across multiple American Honda digital properties.
  • Race, ethnicity, religion – to analyze customer demographics and as input criteria for marketing campaigns


If you provide a testimonial, we may post it publicly on our Sites or in other advertising material. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.

Service Providers

We may provide your Personal Information to other businesses (“Service Providers”) to provide services to us or to you on our behalf. Categories of service providers we use include:

  • Fulfillment and account servicing vendors, which help us provide products, services and information to you, service your account or benefits, collect survey responses, and support our e-commerce services;
  • Marketing and communications vendors, which help us market our products/services to you, conduct promotions, events, surveys and other outreach campaigns;
  • Research and development vendors, which help us develop and improve our products and services;
  • Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
  • IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
  • Professional service firms, which provide accounting, legal, and other professional services; and
  • General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.

Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information that we provide to them other than as specified by us.

In the past twelve months we may have shared each category of Personal Information that we collect with one or more Service Providers.

Third-Party Disclosing & Selling

Although we do not directly monetize your Personal Information, we may disclose it or allow third parties to collect it in limited situations that may qualify as a sale under certain privacy laws. We may also disclose or allow third parties to collect Personal Information for cross-context behavioral advertising purposes. Third parties that we allow to collect Personal Information directly from you generally do so using cookies, pixels, and other automated tracking tools.  In the past 12 months, we shared for cross-context behavioral advertising or sold the following information to the following categories of third parties:

  • Advertising, social media, and analytics companies: Identifiers; Internet or other electronic network activity information
  • Honda and Acura dealerships: Identifiers; Commercial information
    Companies that provide services integrated within our products, such as satellite radio providers and connected vehicle data services platforms: Identifiers; Commercial information; Geolocation data, including precise geolocation data

These companies may use your Personal Information for their everyday business purposes, including marketing, customer service, fulfillment and related purposes.

If you opt-in to certain programs such as the AcuraLink or HondaLink Driver Feedback program, we may disclose identifiers, commercial information, and geolocation data with our Service Providers and insurance companies and you direct us to make those disclosures. Detailed information about the collection and use of this information is listed in the Driver Feedback program’s Terms and Conditions.

Co-Branded Websites

We sometimes partner with companies whose products or offerings may be of interest to you. We strive to be transparent by co-branding jointly operated Sites and clearly posting a message if you leave our Sites and navigate to another. When you visit or use a part of any Sites that is co-branded or that is a part of a joint promotion involving American Honda and one or more third parties (each a “Co-Branded Party”), you are providing your Personal Information to each Co-Branded Party subject to their own privacy policies. We do not control Co-Branded Parties’ use or treatment of information you provide to them and you should consult each of their privacy policies or any separate Co-Branded Privacy Notice posted on or linked from the Co-Branded sites to determine your rights with respect to their use and treatment of your information.

Other Transfers

We may disclose Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.




We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.


The Sites may contain links to third party websites including social media platforms. Please be aware that if you access these links, you will be leaving our Sites. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.

Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to: respond to legal requests (including court orders, investigative demands, and subpoenas); protect the safety, property, or rights of ourselves, consumers, or any other third party; prevent or stop any illegal, unethical, or legally actionable activity; comply with law.



The Sites and Services are not intended for children under the age of 16 and we do not knowingly collect, share for cross-context behavioral advertising, or sell Personal Information from children under the age of 16. If we become aware that we have inadvertently received Personal Information from a child under the age of 16, we will delete such information from our records. If you are a parent or guardian of a child under the age of 16 and have questions, please contact us.



We may collect Personal Information when you apply for employment with American Honda or any of our affiliates on or other Sites. We may also collect information related to your education, employment history, or qualifications for employment (e.g. information collected from references, through background checks). We may also collect publicly available information, such as information you post on public social media accounts.

Categories of Personal Information we collect include: personal identifiers and contact information; sensitive personal identifiers; other demographic information; documents containing Personal Information; internet and network information; audio/visual information; professional and employment information; education information; medical, health, and biometric information (including information obtained from drug or illness screenings); and inferences drawn from other categories of Personal Information (including inferences drawn from cognitive screenings).

Your provision of this Personal Information in connection with seeking employment at American Honda is voluntary and you determine the extent of the information you provide. Your decision not to provide such information may affect our ability to consider you for employment. We collect and maintain this information through Oracle’s Taleo service and do not share it except with the Taleo service, our affiliates, and our service providers, as necessary for employment decisions. For more information about Oracle’s privacy policies, please consult Oracle’s disclosures on its website.

We use Personal Information collected in connection with Employment Applications to evaluate candidates for employment, including conducting background checks and drug screening, conducting cognitive assessments, checking references, employment history, employment eligibility; to communicate with you and respond to your requests or application; enable your use of our Sites; analyze, develop, improve and maintain the security of our Sites; and comply with applicable laws and regulations, and to operate our business.



If you are a resident of certain states, you may have additional rights.

Right to Opt-Out from the Sale or Sharing of Personal Information (Do Not Sell or Share My Personal Information Request)

You have the right to direct us not to sell or share (for cross-context behavioral advertising purposes) your Personal Information to Third Parties. We will process requests within 15 business days, subject to any applicable exceptions and extensions permitted by law.

Right to Know (Personal Information Disclosure Request)

You have the right to request twice in a 12-month period that we provide you (i) the categories or specific pieces of Personal Information we collected about you; (ii) the categories of sources from which we collected your Personal Information; (iii) the business or commercial purposes for which we collected, sold, or shared your Personal Information; (iv) the categories of Personal Information we disclosed to Service Providers or Third Parties for a business purpose and the categories of Service Providers and Third Parties to whom we disclosed it; and (v) the categories of Third Parties to whom we sold/shared your Personal Information and the categories of Personal Information sold/shared to each category of Third Party. We are not permitted to provide access to specific pieces of Personal Information if the Personal Information is sensitive or creates a high risk of potential harm from disclosure to an unauthorized person (e.g., financial information, social security numbers, and driver’s license numbers). To protect your Personal Information, we will take steps to validate your identity before any information is disclosed which may require you to provide additional information or documents. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.

Right to Deletion (Delete My Personal Information Request)

You have the right to request that we delete Personal Information we have collected about you. Please understand that we are not required to honor a deletion request if a legal exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations. To protect your Personal Information, we will take steps to validate your identity before your request is processed which may require you to provide additional information or documents. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.

Limit Use of Sensitive Personal Information

You have the right to request that we limit the use of your sensitive Personal Information as defined under California law to only exempt purposes such as to provide the goods and services reasonably expected by the average consumer who requests such goods and services, to prevent fraud, and to verify or maintain the quality or safety of goods or services we provide.

If you are a Virginia resident, and you make a request to limit the use of your sensitive Personal Information as defined under Virginia law, we will treat that request as a revocation of your consent for us to collect and process your sensitive Personal Information and will delete your sensitive Personal Information subject to any exemptions available under applicable law.

We will process limit use of sensitive Personal Information requests within 15 business days, subject to any applicable exceptions and extensions permitted by law.

Right to Opt-Out of Automated Decision-making and Profiling

You have the right to direct us not process your data for automated decision making and profiling that produce legal or other similarly significant effects.  By doing so, we will provide information about our logic and outcome of the automated decision making.  To protect your Personal Information, we will take steps to validate your identity before your request is processed which may require you to provide additional information or documents.  We will process verified requests within 15 days, such to any applicable exceptions and extensions permitted by law.

Right to Correct

If you believe that your information is inaccurate, you may submit a Correct My Data Request. When you make your request, please be sure to provide us the specific information that you believe is inaccurate and the correct information. You should also provide us with any documentation you believe supports your proposed correction, and we will take that documentation into consideration. We will only correct the information if we determine, based on the totality of the circumstances, that your correction is more likely than not accurate. We may also choose to delete the allegedly inaccurate information instead of correcting it. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.

Right to Appeal

If we deny a previous privacy rights request in full or in part, you have the right to appeal that decision. If we deny your appeal, you may also contact your state Attorney General to lodge a complaint and we will provide you with an online mechanism to do so when we communicate our denial to you. We will process verified requests within 45 days, subject to any applicable exceptions and extensions permitted by law.

Submitting a Request

If you are a resident of a state that affords you consumer rights governing data usage and would like to exercise your rights, you may submit a request though the links found on our online Privacy Center.  You may also submit a request by phone by contacting us at:

Honda Customer Service: 800-999-1009

Acura Client Relations: 800-382-2238

Powersports Customer Relations: 866-784-1870

Power Equipment/Marine/Engines Customer Relations: 770-497-6400

Authorized Agent

If you are an authorized agent submitting a request on behalf of another person, you must provide a copy of a lawful power of attorney or written authorization from the consumer (along with proof of your identity). If you make a request as an authorized agent, you will receive additional instructions. We may contact you or the consumer on whose behalf you claim to act to verify your authorization.

Non-Discrimination Notice

We will not discriminate against any consumer for exercising their privacy rights under law or this Privacy Notice.  We will not discriminate or retaliate against any job applicant or employee for exercising their privacy rights under law of this Privacy Notice.

California “Do Not Track” Disclosure

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.

Annual California Privacy Rights Act Reporting Metrics

Click here to view our most recent reporting metrics.



If you have any questions about our Sites, Services, or this Privacy Notice, please call us at:

Honda Customer Service: 800-999-1009

Acura Client Relations: 800-382-2238

Powersports Customer Relations: 866-784-1870

Power Equipment/Marine/Engines Customer Relations: 770-497-6400