Acura announces its corporate
sponsorship of the 59th annual Southern Ocean Racing Conference
(Acura/SORC) competition, set to take place off the coast of Miami's
South Beach and Biscayne Bay today, February 29, 2000 through Sunday,
March 5, 2000. This is the second year for Acura as the title
sponsor. The Acura SORC Race is considered to be one of the elite
sailing regattas in the world. The race annually attracts close to
the 200 national and international boats with more than 2,500
sailors, many of which have America's Cup and Whitbread Race
experience.
"Acura's sponsorship of yacht racing event is a natural," said
Dick Colliver, executive vice president of sales, American Honda.
"Because it has traditionally attracted people similar to the Acura
buyer profile, very upscale, competitive, and technically-oriented.
The Acura/SORC Regatta is a great opportunity for us to interact with
potential customers and reinforce the Acura name as the leading
marque in the luxury performance category." In its 59 year history,
the regatta has evolved from a series of distance races and local
racing spread over a six-week period to the present format of five
days of intense round-the-buoy racing in Miami. The Acura SORC race
kicks off a month-long series of Acura-Honda events taking place in
South Florida, including the Honda Golf Classic on March 9-12, and
the CART Grand Prix of Miami, March 26. Also on display at the event
will be several Acura luxury performance automobiles including the
exotic NSX sports car, and the soon to be introduced all new 260hp
3.2CL luxury performance coupe.
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