Honda Celebrates Crossing the One Million Fan Mark on Facebook by Thanking Fans and Showing Some Reciprocal Love
4/29/2011 6:08:00 PM
Since the inception of the Honda brand Facebook page in August of 2009, fans have shared hundreds of pictures, stories, videos and moments showing their love of Honda. As the brand hits the one million fan mark, Honda is celebrating with "We're Fans of You Too" Week on Facebook by showing some personalized love back to its fans.
Every day during "We're Fans of You Too" Week, Honda will pay tribute to its Facebook fans with some personal appreciation. Many fans have shared their love of the Honda brand in some truly extraordinary ways over the years, and Honda associates were inspired to show their love back. Here are a few examples:
- A fan carved a Honda logo into their lawn. Honda carved that fan's name into their corporate headquarters next to the main entrance.
- A fan revealed his love for Honda with his Honda logo tattoo. Honda's vice president of marketing got an airbrushed tattoo of the fan's name and face.
- A fan requested a special Honda haircut at his barber. A Honda associate got that fan's name carved in his hair by some cool barbers.
"We're honored to have one million Honda brand Facebook fans and we wanted to show our appreciation in a meaningful way," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "How many people do you know who would carve someone else's name into their hair? We're so fortunate to have amazing and dedicated Honda brand fans. And, that's the kind of commitment our associates have to our fans. We really do love them back."
To see how Honda says thank you, including those noted above and more surprises, visit http://facebook.com/Honda and follow the daily updates during "We're Fans of You Too" Week.
This effort extends a series of feel-good surprises, known as "Honda Loves You Back," which have taken place during the past year on Facebook. Honda wanted to find ways to connect with fans and show appreciation to current Honda owners. Examples of "Honda Loves You Back":
- Surprising Honda owners by paying for their parking at a Honda Center sporting event
- Giving Honda owners a free car wash, free lunch, and even a free back rub in Atlanta
- Paying for Honda owners' parking at Aquarium of the Pacific in Long Beach, Calif.
Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. As a company devoted to the advancement of human mobility, Honda's innovative research and development efforts during the past decade have yielded such diverse outcomes as humanoid robotics, walking assist devices, HondaJet, fuel cell electric vehicle technology, thin film solar cells, increased rice crop yields and functional nano-materials in addition to the design and development of automobiles, motorcycles and power equipment products. Based on its belief in the value of technology to address the needs of society, it is Honda's mission to develop products that anticipate and satisfy the evolving needs of its customers while meeting society's demand for cleaner, safer, more efficient and sustainable means of transportation and human mobility.
Connect with Honda:
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda on YouTube: http://www.youtube.com/honda
Honda on Twitter: http://www.twitter.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda Web Site: http://www.honda.com