Honda Rearview Report: September 21 - September 27, 2013
9/27/2013 7:31:00 PM
"The Honda Civic is one of the real unsung stories in our industry this year. By continuing to enhance Civic styling, performance, safety and technology, we've made Civic an even smarter purchase.
Civic is the best-selling compact car in the industry and much of this success is driven by younger car buyers, who are choosing Civic far more often than any other car on the market today.
There is much talk in our industry about the importance of younger buyers impacting the future of any brand. In this respect, Civic, which has been so important to our past success, will continue to help drive our future."
- Art St. Cyr, Vice President of Product Planning and Logistics, American Honda Motor Co., Inc.