Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: March 14 - March 20, 2015
3/20/2015 5:19:00 PM

"At Honda, we realize that "making things" has always been a key to America's economic strength and the bulwark of a healthy middle-class. That's why this week, we kicked off a new workforce development program called EPIC that we hope will help not only ourselves, but every company with an interest in U.S. manufacturing.
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Honda Rearview Report: March 7 - March 13, 2015
3/13/2015 7:25:00 PM

"Spring is just around the bend, and soon people will be turning their attention to that most American of traditions. Baseball? Well, sure, and we have you covered as an official national sponsor of Little League Baseball. But I'm talking about the great American family road trip! And some experts say we have the vehicles for the job.
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Our Perspectives: Increasing the Supply of Replacement Airbag Inflators
3/10/2015 11:26:00 PM

Honda is fully mobilized on the recalls and safety improvement campaigns associated with Takata airbag inflators as we focus on taking care of our customers and preventing any further injuries. We apologize to our customers for any inconvenience this issue may cause, and want them to know we are doing everything possible to accelerate the replacement of airbag inflators to assure that their vehicle can be repaired as soon as possible.
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Honda Rearview Report: February 28 - March 6, 2015
3/6/2015 3:04:00 PM

"A top safety rating this week from the NHTSA for the 2015 Acura TLX once again demonstrates how the Acura brand has helped advance safety as a critical value in the luxury arena.
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Increased Recall Completion Rates Will Save Lives and Prevent Injuries
3/2/2015 11:00:00 AM

Our first meeting was a little awkward, taking place just moments before we both testified before a U.S. Senate committee investigating deaths and injuries from rupturing Takata airbag inflators. One of us was injured by an inflator in a car accident, resulting in a severe eye injury, emotional trauma and months of recovery. One of us works for the company that manufactured the car. What brought us together was tragic. However, now we are working together on a proposal that we believe will help prevent such injuries and save the lives of others by significantly increasing the repair rates for vehicles recalled in America.
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Honda Rearview Report: February 14 - February 20, 2015
2/20/2015 7:54:00 PM

"For the second straight year, Honda products have led automotive retail sales in four key segments — small car, midsize, SUV and minivan -- with Accord finishing 2014 as the best retail-selling car in America. Again, "retail" means sales earned one car and one customer at a time, rather than bulk purchases for use as rental cars or in government fleets.
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Honda Rearview Report: February 14 - February 20, 2015
2/20/2015 7:32:00 PM

"For the second straight year, Honda products have led automotive retail sales in four key segments — small car, midsize, SUV and minivan -- with Accord finishing 2014 as the best retail-selling car in America. Again, "retail" means sales earned one car and one customer at a time, rather than bulk purchases for use as rental cars or in government fleets.
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Honda Rearview Report: February 7 - February 13, 2015
2/13/2015 7:55:00 PM

"Chicago is a big market for Honda – a city where our CR-V is the reigning champ as the best-selling vehicle of 2014 – which makes it a great place to take the wraps off the new 2016 Honda Pilot, preparing to hit dealer showrooms this summer. Reengineered from the ground up, the new Pilot is an all-around great performer, with a decidedly more premium and sophisticated style, offering up more trims, more features and more family-friendly technology than ever before.
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Honda Rearview Report: January 31 - February 6, 2015
2/6/2015 5:36:00 PM

"You have heard us refer to Acura's light truck line-up — the MDX and RDX — as the best 1-2 punch in the luxury game. This dynamic duo achieved a new all-time light truck sales record for Acura in 2014, and in so doing, knocked out the luxury competition, achieving higher sales than offerings from Audi and BMW.
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Honda Rearview Report: January 24 - January 30, 2015
1/30/2015 3:16:00 PM

"This past week, Acura marked 20 years of designing, developing and building Acura products in America, as associates in our Marysville, Ohio facility began production of a more powerful and refined new 2016 ILX sports sedan.
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Honda Rearview Report: January 17 - January 23, 2015
1/23/2015 3:00:00 PM

"Honda's longstanding commitment to build products close to our customers has helped spur the growth of the U.S. economy for more than 35 years. Just this week at the Washington D.C. Auto Show, eleven Honda and Acura vehicles, all produced at one of Honda's four U.S. auto plants in Ohio, Indiana and Alabama, were featured as part of the show's "Made Across America" initiative.
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Honda Rearview Report: January 10 - January 16, 2015
1/16/2015 3:00:00 PM

“This week’s debut of the Acura NSX in Detroit marks a significant milestone in the history of the Acura brand and its future as a luxury automobile brand focused on precision-crafted performance.
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Honda Rearview Report: January 3 - January 9, 2015
1/9/2015 3:08:00 PM

"As we head into a promising new year, we look forward to building on the momentum we established in 2014, when the Honda brand posted a new all-time sales record and Acura turned in its best year since 2007, combining to make 2014 the second-best year in our history. This included a new all-time record for CR-V, the best-selling SUV in America, and record sales of the Acura MDX and RDX.
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Honda Rearview Report: December 13 - December 23, 2014
12/23/2014 6:08:00 PM

"Our new Honda Heritage Center in Marysville, Ohio, officially opened last week, including a new museum highlighting Honda's 55-year history of sales, R&D and manufacturing operations in North America, and a Technical Development Center to advance the skills of our associates.
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Honda Rearview Report: December 06 - December 12, 2014
12/12/2014 3:07:00 PM

"Earlier this year, we were pleased to recognize Rossi Honda in Vineland, New Jersey, for becoming the nation's very first "electric grid neutral" dealer, producing as much, or more power on-site from renewables than is consumed from the local utility. This is a pinnacle example of the effort being made by many Honda and Acura dealers to reduce their environmental footprint through the Environmental Leadership Program we established roughly three years ago.
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Honda Rearview Report: November 15 - November 21, 2014
11/21/2014 4:00:00 PM

"This year's Los Angeles Auto Show kicked off what's sure to be an action packed new season for our industry. For Honda and Acura, it marked the launch of two very important new models.
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Statement of Rick Schostek, Executive Vice President, Honda North America, Inc. before the U.S. Senate Committee on Commerce, Science and Transportation
11/20/2014 10:09:00 AM

Thank you, Mr. Chairman, Senator Thune and members of the committee. My name is Rick Schostek. I’m an executive vice president with Honda North America – a company that works in support of all Honda companies in North America – and I’m based in Ohio. On behalf of the more than 28,500 associates working for Honda in the United States, as well as our nearly 1,300 automobile dealers in the U.S. and more than 600 suppliers in North America, thank you for this opportunity to share our perspectives on this very serious automotive safety issue.
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Honda Rearview Report: November 8 - November 14, 2014
11/15/2014 3:04:00 AM

"Today we celebrate a big dream come true for our company with the start of jet engine production in Burlington, North Carolina. This dream dates back almost 30 years, when Honda engineers first started research on a gas-turbine engine.
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Honda Rearview Report: November 01 - November 07 2014
11/7/2014 3:49:00 PM

"We're very proud that the 2015 TLX is the latest Acura model to earn a Top Safety Pick + rating from the Insurance Institute for Highway Safety (IIHS). This addition to our family of top safety-rated vehicles means Acura once again is leading all luxury nameplates with the most models earning an IIHS Top Safety Pick+ rating for 2014.
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Honda Rearview Report: November 01 - November 07 2014
11/7/2014 3:49:00 PM

"We're very proud that the 2015 TLX is the latest Acura model to earn a Top Safety Pick + rating from the Insurance Institute for Highway Safety (IIHS). This addition to our family of top safety-rated vehicles means Acura once again is leading all luxury nameplates with the most models earning an IIHS Top Safety Pick+ rating for 2014.
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Honda Rearview Report: October 18 - October 24 2014
10/24/2014 3:35:00 PM

"With the auto show season just around the corner, we are gearing up for the upcoming reveal of several exciting and very important models for the Honda and Acura brands. This begins in less than a month at the Los Angeles Auto Show with the debut of the all-new 2016 Honda HR-V crossover and the substantially redesigned 2016 Acura ILX sports sedan.
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Honda Rearview Report: October 11 - October 17 2014
10/17/2014 2:11:00 PM

"Over four generations and 18 years of steady growth, the CR-V has earned the trust of more than two million Honda customers and cemented its status as America’s best selling SUV of the past decade. So, we were thrilled to accept the Motor Trend Sport/Utility of the Year award this week reflecting the hard work we put in to make the redesigned 2015 CR-V even better.
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Honda Rearview Report: October 4 - October 10, 2014
10/10/2014 12:38:00 PM

"Last year, Honda and SolarCity created a unique partnership with $65 million in funding aimed at making the adoption of renewable solar energy more attractive and feasible for Honda and Acura customers, dealers and other environmentally conscience consumers. Typically, this enables customers to install solar power with little or no money out of pocket and makes it possible for many homeowners to pay less for solar electricity than they pay for electricity from utilities.
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Honda Rearview Report: September 27 - October 3, 2014
10/3/2014 8:31:00 PM

"With the 2015 Honda Fit taking to the road in record numbers, our small car with big aspirations is certainly gaining attention from both consumers and media alike. Last month, we saw two indications that the North American-made Fit is fulfilling those ambitions as customer demand pushed it to a new September sales record, up 66% and jurors selected the all-new Fit for the short list for the 2015 North American Car of the Year (NACOY) award. We are honored by both achievements.
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