Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: December 13 - December 23, 2014
12/23/2014 6:08:00 PM

"Our new Honda Heritage Center in Marysville, Ohio, officially opened last week, including a new museum highlighting Honda's 55-year history of sales, R&D and manufacturing operations in North America, and a Technical Development Center to advance the skills of our associates.
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Honda Rearview Report: December 06 - December 12, 2014
12/12/2014 3:07:00 PM

"Earlier this year, we were pleased to recognize Rossi Honda in Vineland, New Jersey, for becoming the nation's very first "electric grid neutral" dealer, producing as much, or more power on-site from renewables than is consumed from the local utility. This is a pinnacle example of the effort being made by many Honda and Acura dealers to reduce their environmental footprint through the Environmental Leadership Program we established roughly three years ago.
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Honda Rearview Report: November 15 - November 21, 2014
11/21/2014 4:00:00 PM

"This year's Los Angeles Auto Show kicked off what's sure to be an action packed new season for our industry. For Honda and Acura, it marked the launch of two very important new models.
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Statement of Rick Schostek, Executive Vice President, Honda North America, Inc. before the U.S. Senate Committee on Commerce, Science and Transportation
11/20/2014 10:09:00 AM

Thank you, Mr. Chairman, Senator Thune and members of the committee. My name is Rick Schostek. I’m an executive vice president with Honda North America – a company that works in support of all Honda companies in North America – and I’m based in Ohio. On behalf of the more than 28,500 associates working for Honda in the United States, as well as our nearly 1,300 automobile dealers in the U.S. and more than 600 suppliers in North America, thank you for this opportunity to share our perspectives on this very serious automotive safety issue.
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Honda Rearview Report: November 8 - November 14, 2014
11/15/2014 3:04:00 AM

"Today we celebrate a big dream come true for our company with the start of jet engine production in Burlington, North Carolina. This dream dates back almost 30 years, when Honda engineers first started research on a gas-turbine engine.
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Honda Rearview Report: November 01 - November 07 2014
11/7/2014 3:49:00 PM

"We're very proud that the 2015 TLX is the latest Acura model to earn a Top Safety Pick + rating from the Insurance Institute for Highway Safety (IIHS). This addition to our family of top safety-rated vehicles means Acura once again is leading all luxury nameplates with the most models earning an IIHS Top Safety Pick+ rating for 2014.
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Honda Rearview Report: November 01 - November 07 2014
11/7/2014 3:49:00 PM

"We're very proud that the 2015 TLX is the latest Acura model to earn a Top Safety Pick + rating from the Insurance Institute for Highway Safety (IIHS). This addition to our family of top safety-rated vehicles means Acura once again is leading all luxury nameplates with the most models earning an IIHS Top Safety Pick+ rating for 2014.
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Honda Rearview Report: October 18 - October 24 2014
10/24/2014 3:35:00 PM

"With the auto show season just around the corner, we are gearing up for the upcoming reveal of several exciting and very important models for the Honda and Acura brands. This begins in less than a month at the Los Angeles Auto Show with the debut of the all-new 2016 Honda HR-V crossover and the substantially redesigned 2016 Acura ILX sports sedan.
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Honda Rearview Report: October 11 - October 17 2014
10/17/2014 2:11:00 PM

"Over four generations and 18 years of steady growth, the CR-V has earned the trust of more than two million Honda customers and cemented its status as America’s best selling SUV of the past decade. So, we were thrilled to accept the Motor Trend Sport/Utility of the Year award this week reflecting the hard work we put in to make the redesigned 2015 CR-V even better.
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Honda Rearview Report: October 4 - October 10, 2014
10/10/2014 12:38:00 PM

"Last year, Honda and SolarCity created a unique partnership with $65 million in funding aimed at making the adoption of renewable solar energy more attractive and feasible for Honda and Acura customers, dealers and other environmentally conscience consumers. Typically, this enables customers to install solar power with little or no money out of pocket and makes it possible for many homeowners to pay less for solar electricity than they pay for electricity from utilities.
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Honda Rearview Report: September 27 - October 3, 2014
10/3/2014 8:31:00 PM

"With the 2015 Honda Fit taking to the road in record numbers, our small car with big aspirations is certainly gaining attention from both consumers and media alike. Last month, we saw two indications that the North American-made Fit is fulfilling those ambitions as customer demand pushed it to a new September sales record, up 66% and jurors selected the all-new Fit for the short list for the 2015 North American Car of the Year (NACOY) award. We are honored by both achievements.
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Honda Rearview Report: September 20 - September 26, 2014
9/26/2014 1:07:00 PM

"It was a thrill to hear this week that the Acura TLX made the short list for 2015 North American Car of the Year. The TLX is a powerful symbol of our American R&D and manufacturing capabilities and I am very happy for the team who designed and developed TLX and the associates who now build it in Ohio.
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Honda Rearview Report: September 13 - September 19, 2014
9/19/2014 5:13:00 PM

"In the coming days you will be hearing some exciting news about a vehicle that has become one of the major pillars of our line-up, the Honda CR-V.
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Honda Rearview Report: September 6 - September 12, 2014
9/12/2014 2:13:00 PM

"This week's ITS World Congress 2014 brought innovators and thought leaders from around the world to Detroit to highlight the growing role automated and connected vehicle technologies will play in the future of mobility.
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Honda Rearview Report: August 16 - August 22, 2014
8/22/2014 2:32:00 PM

"This week, the all-new 2015 Honda Fit joined our family of vehicles with top crash safety ratings, earning a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS), where American Honda has more top-rated models than any other automaker. Our next-generation ACE™ body structure plays a critical role in achieving these ratings and reflects our early research on vehicle compatibility and the very stringent IIHS small overlap frontal crash test mode.
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Honda Rearview Report: August 2 - August 8, 2014
8/8/2014 1:50:00 PM

"For the past 30 years, Honda Power Equipment Manufacturing (HPE) has been making products developed to help people get things done and improve their daily lives. This week we celebrated that milestone with the announcement of a new $8.5 million investment in our plant that is tied to the further expansion of our product portfolio, including a new two-stage Honda snow blower coming next year, to be followed by an all-new generator model, which will be the first Honda generator built in America.
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Honda Rearview Report: July 26 - August 1, 2014
8/1/2014 3:28:00 PM

"Over the years, Honda has developed a wonderful relationship with the more than 500,000 aviation enthusiasts who faithfully attend EAA AirVenture OshKosh every year. Oshkosh has been the site of several HondaJet firsts, including its world debut in 2005. This year, we brought the first production HondaJet here to demonstrate how far the program has come. This aircraft is the true crystal of Honda's dream and our passion for aviation. It was a very special occasion for the Honda Aircraft team and a symbolic step forward as we move closer toward achieving FAA type certification for the HondaJet and the first customer deliveries next year."
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Honda Rearview Report: July 19 - July 25, 2014
7/25/2014 3:22:00 PM

"When construction of Honda Smart Home US was completed this spring, we opened its doors to the public – to share a peek into a new concept for zero net energy living and transportation. Recently, we opened more than that.
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Honda Rearview Report: July 12 - July 18, 2014
7/18/2014 2:06:00 PM

"The mass production launch of the all-new 2015 Acura TLX in Marysville, Ohio, this week signifies an important milestone for the Acura brand. As we seek to build on the tremendous success of our luxury SUV lineup, TLX will put Acura back in the thick of the race in the high-volume midsize luxury sedan segment - the heart of the luxury passenger car market - and build the foundation for future growth.
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Honda Rearview Report: July 5 - July 11 2014
7/11/2014 12:00:00 PM

"Honda was established in the strong racing spirit of our founder, Soichiro Honda. It's a spirit that lives on in an incredible variety of ways, from pinnacle auto racing series such as IndyCar and Sports Car, to grassroots club racing events and virtually everything in between.
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Honda Rearview Report: June 28 - July 3, 2014
7/3/2014 5:09:00 PM

With our entire nation celebrating Independence Day this weekend, we're thrilled to add to the celebratory theme with exciting news about the sales launch of the all-new 2015 TLX performance luxury sedan.
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Honda Rearview Report: June 21 - June 27, 2014
6/27/2014 3:05:00 PM

"Honda was recently recognized as a "Highway Safety Hero" by an organization called the Advocates for Highway and Auto Safety for Advancing Pedestrian Safety. The award recognized our industry-leading efforts in pedestrian safety and our application of rearview camera technology as standard equipment to 95 percent of Honda and Acura vehicles. Today, more than 10 million Honda and Acura U.S. vehicles have special features aimed at mitigating pedestrian injury.
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Honda Rearview Report: June 14 - June 20, 2014
6/20/2014 3:04:00 PM

"This week's announcement of J.D. Power and Associates annual Initial Quality Study reflected some opportunities for improvements in the design and function of in-vehicle connectivity and telematics systems. We offer cutting-edge capabilities that we will continue to make even more intuitive, even as customers become increasingly comfortable with the technology and the interface.
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