Our Perspective
Welcome to Our Perspective, a series of articles written by Honda associates. We’re excited to share our thoughts and opinions on a variety of topics.
Honda Rearview Report: July 12 - July 18, 2014
7/18/2014 2:06:00 PM

"The mass production launch of the all-new 2015 Acura TLX in Marysville, Ohio, this week signifies an important milestone for the Acura brand. As we seek to build on the tremendous success of our luxury SUV lineup, TLX will put Acura back in the thick of the race in the high-volume midsize luxury sedan segment - the heart of the luxury passenger car market - and build the foundation for future growth.
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Honda Rearview Report: July 5 - July 11 2014
7/11/2014 12:00:00 PM

"Honda was established in the strong racing spirit of our founder, Soichiro Honda. It's a spirit that lives on in an incredible variety of ways, from pinnacle auto racing series such as IndyCar and Sports Car, to grassroots club racing events and virtually everything in between.
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Honda Rearview Report: June 28 - July 3, 2014
7/3/2014 5:09:00 PM

With our entire nation celebrating Independence Day this weekend, we're thrilled to add to the celebratory theme with exciting news about the sales launch of the all-new 2015 TLX performance luxury sedan.
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Honda Rearview Report: June 21 - June 27, 2014
6/27/2014 3:05:00 PM

"Honda was recently recognized as a "Highway Safety Hero" by an organization called the Advocates for Highway and Auto Safety for Advancing Pedestrian Safety. The award recognized our industry-leading efforts in pedestrian safety and our application of rearview camera technology as standard equipment to 95 percent of Honda and Acura vehicles. Today, more than 10 million Honda and Acura U.S. vehicles have special features aimed at mitigating pedestrian injury.
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Honda Rearview Report: June 14 - June 20, 2014
6/20/2014 3:04:00 PM

"This week's announcement of J.D. Power and Associates annual Initial Quality Study reflected some opportunities for improvements in the design and function of in-vehicle connectivity and telematics systems. We offer cutting-edge capabilities that we will continue to make even more intuitive, even as customers become increasingly comfortable with the technology and the interface.
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Honda Rearview Report: June 7 - June 13, 2014
6/13/2014 6:24:00 PM

"This week we embark on an exciting new journey with the launch of our 360-degree Honda Stage music marketing platform, which extends our longtime involvement in music promotion in some very exciting and even groundbreaking new ways.
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Honda Rearview Report: May 31 - June 6, 2014
6/6/2014 6:21:00 PM

"Spring definitely sprung for the industry in May, and we enjoyed our share of the sunshine with a 9% gain over last May and combined sales of Accord, Civic and CR-V easily clearing the 100,000 units for the month. Importantly, our sales reflect the pure, fresh and clean air of retail purchase decisions by individual buyers.
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Honda Rearview Report: May 24 - May 30, 2014
5/30/2014 3:45:00 PM

"This past Sunday Ryan Hunter-Reay and Andretti Racing rode Honda power to the checked flag at the 98th running of the Indianapolis 500. I am incredibly proud of our associates at Honda Performance Development and the fighting spirit they brought to this challenge.
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Honda Rearview Report: May 17 - May 23, 2014
5/23/2014 3:43:00 PM

"We're thrilled that the Honda brand is leading the pack in the first lap around the track in 2014 with Accord, Civic, CR-V and Odyssey leading their segments in retail registrations for the first quarter of 2014.
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Honda Rearview Report: May 10 - May 16, 2014
5/16/2014 6:48:00 PM

"Honda celebrated the start of production in South Carolina this week of our newest side-by-side model, the 2015 Pioneer™ 500. This new compact, affordable and fun powersports product represents much more than simply the next model in the Honda Pioneer series.
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Honda Rearview Report: May 2 - May 9, 2014
5/9/2014 6:43:00 PM

Honda's commitment to the concept of car sharing dates back two decades, to the introduction of the Honda Intelligent Community Vehicle System (ICVS) in 1994 and our 2002 investment in Flexcar, now a part of Zipcar, the world's leading car sharing service.
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Honda Rearview Report: April 26 - May 2, 2014
5/2/2014 6:41:00 PM

The year is moving quickly, with the Indianapolis 500 less than a month away, but before we race around the most famous track in racing, we will compete inside it – at the highly-anticipated inaugural Grand Prix of Indianapolis. Drivers have expressed a lot of enthusiasm for the new road course, and it looks to be an exciting race.
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Honda Rearview Report: April 19 - April 25, 2014
4/25/2014 6:39:00 PM

"We just reached a significant purchasing milestone in North America that has been more than three decades in the making, with $300 billion in parts and materials purchased from more than 650 suppliers in this region. And in 2013 alone, with record production of more than 1.78 million automobiles in North America, our parts purchases in the region exceeded $25.5 billion, also the most ever.
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Honda Rearview Report: April 12 - April 18, 2014
4/18/2014 3:24:00 PM

"A last bout of winter weather couldn't steal the thunder from this week's New York International Auto Show press preview, which served as the stage for the world debut of the all-new 2015 Acura TLX sedan and the announcement of the Honda HR-V as the name for our all-new subcompact Honda SUV, set to come to market next winter.
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Honda Rearview Report: April 5 - April 11, 2014
4/11/2014 3:32:00 PM

"The New York International Auto Show begins next week, and we are thrilled to be showcasing some dynamic new products, and sharing new details on a very special vehicle launching next year, along with an extraordinary special guest hopping by!
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Honda Rearview Report: March 29 - April 4, 2014
4/4/2014 3:29:00 PM

"A company is no more and no less than the sum of its people. The "What Makes a Honda is Who Makes a Honda" video series that we launched this week will give a glimpse into the lives of 12 Honda associates from our North American operations whose commitment to the customer and to the communities where they live and work is something to be celebrated.
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Honda Rearview Report: March 22 - March 28, 2014
3/28/2014 3:16:00 PM

"Why would a car company set out to build one of the world’s most energy efficient and technologically advanced smart homes? Together, American homes and cars produce almost half of the nation’s greenhouse gas emissions. Honda Smart Home US represents our vision for zero carbon living and mobility. Over the course of a year, the home’s solar panels generate all the electricity needed for the home and the Honda Fit EV in the garage.
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Honda Rearview Report: March 15 - March 21, 2014
3/21/2014 3:12:00 PM

"This week associates at our Marysville Auto Plant produced the 10 millionth U.S.-built Accord and marked the cumulative production of 20 million automobiles at our four auto plants in Ohio, Alabama and Indiana. As we celebrate these milestones, we also are reflecting upon what made it all possible.
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Honda Rearview Report: February 15 - February 21, 2014
2/21/2014 4:08:00 PM

We're honored and extremely grateful that Honda customers made the Honda Accord the best-selling retail model in America last year, and three more Honda models the retail sales leaders in their segments in 2013.
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Honda Rearview Report: February 8 - February 14, 2014
2/14/2014 9:12:00 PM

"This week Honda released Never Ending Race, a short film that tells the story of how Honda engineers applied their racing spirit to advance low-emissions vehicle technology that helped overcome the challenge of air pollution.
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Honda Rearview Report: February 01 - February 07, 2014
2/7/2014 9:11:00 PM

"This week, the Honda brand added to the recent recognition we have received in areas such as quality, safety, resale value and owner loyalty with awards from several organizations for the tremendous value our products offer to American consumers.
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Honda Rearview Report: January 25 - January 31, 2014
2/3/2014 9:09:00 PM

"Back in 2012, Honda reached an important milestone when we exported our one-millionth U.S.-made vehicle. This week, we announced that we passed another major mile marker by achieving net exporter status in 2013, shipping more U.S-built vehicles to overseas markets than we imported from our plants in Japan.
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Honda Rearview Report: January 18 - January 24, 2014
1/24/2014 9:06:00 PM

"On Saturday, inside Atlanta's Georgia Dome, eight of America's top-tier marching bands from Historically Black Colleges and Universities (HBCUs) will show off their amazing musicianship and precision marching skills to a packed house in the annual Honda Battle of the Bands Invitational Showcase.
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