This California Privacy Notice provides limited information to California residents only about how American Honda Motor Co., Inc. (“American Honda”) collects, uses, and discloses Personal Information through our website(s), microsite(s), mobile website(s), and mobile applications (collectively, “Sites”) or through any other means, including offline activities (collectively, “Services”). For more details about our privacy practices, see our general Privacy Notice. This notice applies to affiliates and subsidiaries to the same extent described in our general Privacy Notice.
This notice is subject to change; therefore, we encourage you to review it frequently for any revisions or amendments. Any changes we make are effective immediately and you accept the changes by continuing to use our Sites or Services. If we determine that a change to this notice will result in using your Personal Information acquired before the change in a materially new way, we will obtain your consent before using your Personal Information in the new way.
Some of the Personal Information listed above is considered Sensitive Personal Information under California law such as social security number, driver’s license and other government identification card information, race, ethnicity, religion, precise geolocation data, and your American Honda account login credentials. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above. Additionally, some of the Personal Information listed above may be considered “personal information” as defined in Cal. Civ. Code § 1798.80(e).
If you complete a credit application, upload documents required as part of a dealer transaction, or make a payment to a dealer through our Sites, we or our service provider(s) collect additional Personal Information and documents on behalf of the applicable dealer and its lending partners. We process this Personal Information as the dealer’s service provider.
We use Personal Information and Sensitive Personal Information for business purposes, such as to:
We may use artificial intelligence to perform some of these activities.
We may sell or share (for targeted advertising purposes) Identifiers, Commercial information, Geolocation data, and Internet and other electronic network activity information to third parties who are not our service providers. We may also disclose Personal Information in situations that do not qualify as a sale or sharing scenario.
For more details on how we use and disclose Personal Information, see our Privacy Notice.
We retain each category of Personal Information for as long as we have a relationship with you. We may also retain each category of Personal Information for a period of time after our relationship ends due to ongoing business needs to retain it. Relevant factors impacting our retention periods include the business purposes for which we collected the information, our legal, regulatory, tax, and/or accounting obligations, and applicable statutes of limitations for claims to which the information may be relevant. We review our retention policies on an annual basis and routinely purge information when the retention period has been met.
If you are a resident of California, you may have additional privacy rights, including the right to opt-out of sales and sharing (for targeted advertising purposes). See our Privacy Center for more details.